When it comes to pre-production for a video, there are a ton of important decisions you need to make to set your video up for success. During video pre production planning, you’ll map out your strategy, define your concepts with your team, and start to shape your video through storyboarding and scripting. The decisions you make here will set the tone for the rest of the production process.
Which is exactly why organization is a key component of pre-production planning. And while it might not be glamorous, getting organized now can help clear creative obstacles down the road. As the saying goes, “failing to plan is planning to fail” and that’s especially true in video production. But we know that many teams are stretched thin these days. You might think you have to take shortcuts during pre-production to meet tighter-than-usual deadlines. Or maybe you desperately want to get organized but don’t know where or how to begin.
It’s always been Storyblocks’ mission to provide creators at every skill level with the knowledge and resources they need to tell better stories through video. That’s why we created the Ultimate Video Marketing Toolkit. In it, we bring together all of the resources, templates, and guides our own creative team depends on every day.
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The first section of the toolkit covers everything you need to get your video pre production planning off on the right foot.
Video pre production planning templates to help your team get organized
We really can’t stress enough how important organization is during the pre-production phase. You’ll be juggling a lot, from developing your concept, to writing scripts, to setting strategic objectives and more. If you want to keep everything straight, you’ll need to be sure your documentation is on point. But we know that not everyone has the time to create the necessary documents from scratch. That’s why we included a wide selection of ready-to-use templates in the Ultimate Video Marketing Toolkit.
Storyboard template for better visual organization in pre-production planning
Storyboards are a great way to visualize the structure and flow of your video during pre-production planning. They’re also useful for documenting key details about every scene before shooting a single frame. Storyboards are an invaluable reference to have throughout production, sparing you the headache of having to memorize every little detail of every scene in your video. After all, you have enough on your mind as it is.
The Storyboarding Template in the Ultimate Video Marketing Toolkit includes preformatted sequencing sheets with spaces to drop your voiceover, visual frames, and any other design notes. Need more room to work? No problem – you can duplicate them to your heart’s content. We even include an example storyboard we created for a recent video to show you how our creative team uses this exact template.
Video script template to organize your ideas and establish structure
Your script is the all-important guiding document of your entire production. But it’s much more than just outlining what people say and when they say it. In this template, we recommend laying out high-level information about your video at the top of pre-production planning. Doing this will help keep all of your thoughts organized in one place. This includes detailing your concept, any visual elements, as well as clearly defining your audience and distribution channel(s).
Next, you’re ready to delve into writing the actual script. The Ultimate Video Marketing Toolkit includes a ready-made video script template, presented in a traditional 3-act story structure. All you need to do is plug in your video’s relevant information. With this template, you can easily craft a narrative that will engage your audience from start to finish.
Our Ultimate Video Marketing Toolkit contains a treasure trove of templates, strategy guides, and exclusive educational content. Get the toolkit today to help set your production up for success from pre-production to distribution.
Brainstorming template to maximize team creativity
Video concepts shouldn’t be the sole responsibility of just one person. Brainstorming ideas should be a part of every video marketing team’s process. Getting everyone together to bounce ideas off of one-another is a great way to get the creative juices flowing and pull in additional perspectives. But even the best video concept in the world won’t do you much good if no one documents it. Which is exactly where using a template comes in handy.
To get the most out of your team’s creative jam sessions during pre-production planning, use the Brainstorming Template from our Ultimate Video Marketing Toolkit. It starts by outlining the 4 steps you’ll take as you develop your concept. It also includes important questions to answer about your target audience that you should be able to answer before you start the brainstorm. Once you’ve begun, you can document, rank, and refine your team’s best concepts using the included pre-made slides. Using this Brainstorming Template makes choosing a strong concept for your next video project simple.
Download the Ultimate Video Marketing Toolkit
Those are just a few of the valuable tools, templates, and guides you’ll find in the Ultimate Video Marketing Toolkit. The pre-production planning section of the toolkit also includes the following resources:
- Mood board template: Set the tone and organize your video’s visuals with this useful template.
- How to map out a video concept: Learn to create video concepts that will resonate with your audience and keep them coming back for more in this video featuring Storyblocks’ in-house creative team.
- Video script template: Organize your high-level ideas into an engaging 3-act narrative with the help of our ready-made video script template.
- How to create a 3-act video: Solidify your team’s mastery of the 3-act storytelling structure with this exclusive video featuring YouTube creators Colin and Samir.
- Plus, helpful videos, articles, and other resources
These are just the beginning of what you’ll find in the Ultimate Video Marketing Toolkit. Get the toolkit today and you’ll be well on your way to consistently producing better, more engaging content that will resonate with your target audience.
The success of a production can hinge upon an organized and reliable process, especially when budgets are tight. Whether your team is made of veterans, folks just learning the ropes, or a combination of the two, the Ultimate Video Marketing Toolkit provides all the pre-production planning resources, pre-made templates, and organization guides you need to make better, more effective videos faster than ever before.
