How to produce and test B2B videos that perform

Creating and testing B2B videos that captivate your audience and convert viewers into customers is both an art and a science. Watch our dynamic session with Kyle Weber, Associate Creative Director, and Kirsten van Rooyen, Head of Video Strategy at Superside — a flexible subscription model that extends the creative skills, perspectives, and capacity of in-house creative teams from 450+ ambitious brands across the globe. Storyblocks’ Creative Director, Kaitlyn Rossi hosts as our guests share their experiences, proven strategies, and examples for crafting video marketing that stands out, has positive ROI, and ultimately drives results. 

Watch now to learn about:

  • Superside’s best practices for creating B2B ads that perform
  • How to use A/B testing to optimize your videos and inform strategy 
  • Ways to measure and prove the ROI of your video ads
  • Frameworks, examples, and insights from the speakers 
About the author
Kaitlyn Rossi is the Creative Director at Storyblocks, a seasoned producer and a hobbyist photographer. She’s passionate about video editing and encouraging everyone to tap into their inner creator.