Leveraging video to shift brand perception and drive revenue

 

What do you do when your audience’s perception of your brand is misaligned? And more importantly, when that misalignment is impacting revenue?

Join us to learn how Matt Withington, Sr. Director of Truly Hard Seltzer and the 2022 Ad Age Brand Marketer of the Year, leverages creativity and cultural connection through video to drive brand relevance and revenue growth. Prior to leading the Truly Hard Seltzer brand, Matt served as the Director of the Samuel Adams beer brand and was a key architect of the ‘Your Cousin From Boston’ campaign.

In this webinar, hosted by Lauren Zoltick, Director of Performance Marketing at Storyblocks, you’ll learn:

  • Why video is an incredibly powerful tool at defining your brand
  • How to understand where your audience and brand are misaligned
  • How to leverage smart video creative to hit your revenue goals

You won’t want to miss this exclusive opportunity to hear from an industry expert.

Never pay per asset again – get unlimited downloads for one flat fee with Storyblocks.

Storyblocks offers unlimited royalty-free & high-quality creative assets for one set subscription price to help you create better, more compelling video content in real-time. With over a million royalty-free 4K & HD stock footage clips, social media video templatesmusic, and sound effects, Storyblocks is an excellent creative tool to help leverage and scale your video production. Check out our plan options to get started today!

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About the author
Lauren is a strategist and marketer with a decade of experience, leading social and digital marketing strategy for brands like Marriott Hotels, Volkswagen, Kroger, and Boston Beer before coming to Storyblocks. She is a pub trivia host, dog mom to Matzah Ball, and probably has a google map of restaurants and bars for whatever city you are traveling to next.