Get the best strategy and insights from our partners at HubSpot, Descript, and the Storyblocks in-house team.
You’ll discover the 7 essential components of a successful video strategy and get step-by-step tips.
Create a Better Video Strategy — Faster
How to create a contemporary video strategy is the only guide you need to create videos better, faster, and cheaper in today’s economy.
Kyle Denhoff
Director of Marketing, HubSpot
Define your objective in one sentence and make it as direct and simple as possible.
Lara Unnerstall
Video Producer, Descript
Focus on one thing and have a reason why you’re focusing on that thing.
Ryan Vig
Marketing Leader, Descript
It’s about empowering more of your team to create or edit content.
Lauren Zoltick
Director of Performance Marketing, Storyblocks
With your audience, don’t make stereotypical assumptions. Business people aren’t only on LinkedIn. Gen Z isn’t only on TikTok.
Kaitlyn Rossi
Senior Producer, Storyblocks
Think about what the broader business goals are, and make sure your metrics are staying close to those objectives.