COURSES

Greater Than Views

Video is an incredibly effective way to market a business, but there’s no prescriptive method for how to make good video that will get results. In order to make video that really works, there are deeper strategies you should apply. This series looks at three different organizations that believe in the power of video, and how they’re creating it effectively.
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Greather Than Views course cover episode 1
Episode 1 • 3 MINS

The Impact of Video Marketing

Video has the power to capture attention in the way that many mediums don't. The rise of video marketing has only grown as newsfeeds become more crowded and attention is harder to capture. Hear why three companies are investing in video marketing, their strategies, why success is greater than just views, and how they're figuring out how to do it "right."

Greather Than Views course cover episode 2
Episode 2 • 6 MINS

Canon's Pivot to Online Video

When the pandemic began in early 2020, Canon had to pivot from in-person classes and find another way to connect with their community online. Switching to engaging their community in an online space meant that they had to be way more creative and innovative in their approach. Learn about their strategy and thought process in part one of our case study on Canon's video marketing.

Greather Than Views course cover episode 3
Episode 3 • 8 MINS

Canon's Small Team, Big Dreams, Bigger Success

In going fully remote, Canon went from outsourcing their video production to relying on their in-house team. Learn the pros and cons of having a small video team, how they adapted their content based on audience feedback, how they measure success, and what advice they have for others creating video content in-house in part two of our case study on Canon's video marketing.

Greather Than Views course cover episode 4
Episode 4 • 6 MINS

An Agency Approach to Video Marketing

January Third is a creative agency that works with all kinds of clients to create the best video ads possible. Learn about their creative approach, how they develop concepts, and how they balance their client's goals with their own creative vision in part one of our case study on January Third's video marketing.

Greather Than Views course cover episode 5
Episode 5 • 8 MINS

Bringing A Video Advertisement To Life

What does making a high-fidelity video look like at an agency from start to finish? In this episode we'll walk through every step of the production process from building a shot list, budget, casting, organizing shots, building cuts, delivering reports to the client, proving the value of video, and beyond in part two of our case study on January Third's video marketing.

Greather Than Views course cover episode 6
Episode 6 • 6 MINS

Aligning Content with Mission

For a community like James Madison University, video is a foundational spoke in the wheel for their marketing strategy. Nothing captures the spirit, the people, or the place of the university like video does - and their audience is the exact demographic that's leading the way for consuming video content. Learn about JMU's content philosophy of "fishing where the fish are" in part one of our case study on James Madison University's video marketing.

Greather Than Views course cover episode 7
Episode 7 • 8 MINS

For The Community, By The Community

For the team at James Madison University, their video process is bigger than themselves - they have to collaboratively vet requests from other departments across the campus. In this final episode, learn about JMU's entire video creation process, from how they choose projects, the way they involve their core target audience, what metrics they use to measure success, and their vision for the future.