Create a Better Video Strategy — Faster

How to create a contemporary video strategy is the only guide you need to create videos better, faster, and cheaper in today’s economy.

Get the best strategy and insights from our partners at HubSpot, Descript, and the Storyblocks in-house team.

You'll discover the 7 essential components of a successful video strategy and get step-by-step tips.

Kyle Denhoff

Director of Marketing, HubSpot

"Define your objective in one sentance and make it as direct and simple as possible."

Lara Unnerstall

Video Producer, Descript

"Focus on one thing and have a reason why you’re focusing on that thing."

Ryan Vig

Marketing Leader, Descript

"It’s about empowering more of your team to create or edit content.”

Lauren Zoltick

Director of Performance Marketing, Storyblocks

"With your audience, don’t make stereotypical assumptions. Business people aren’t only on LinkedIn. Gen Z isn’t only on TikTok."

Kaitlyn Rossi

Senior Producer, Storyblocks

"Think about what the broader business goals are, and make sure your metrics are staying close to those objectives.”

Kyle Denhoff

Director of Marketing, HubSpot

"Define your objective in one sentance and make it as direct and simple as possible."

Lara Unnerstall

Video Producer, Descript

"Focus on one thing and have a reason why you’re focusing on that thing."

Ryan Vig

Marketing Leader, Descript

"It’s about empowering more of your team to create or edit content.”

Lauren Zoltick

Director of Performance Marketing, Storyblocks

"With your audience, don’t make stereotypical assumptions. Business people aren’t only on LinkedIn. Gen Z isn’t only on TikTok."

Kaitlyn Rossi

Senior Producer, Storyblocks

"Think about what the broader business goals are, and make sure your metrics are staying close to those objectives.”

Kyle Denhoff

Director of Marketing, HubSpot

"Define your objective in one sentance and make it as direct and simple as possible."

Lara Unnerstall

Video Producer, Descript

"Focus on one thing and have a reason why you’re focusing on that thing."

Ryan Vig

Marketing Leader, Descript

"It’s about empowering more of your team to create or edit content.”

Lauren Zoltick

Director of Performance Marketing, Storyblocks

"With your audience, don’t make stereotypical assumptions. Business people aren’t only on LinkedIn. Gen Z isn’t only on TikTok."

Kaitlyn Rossi

Senior Producer, Storyblocks

"Think about what the broader business goals are, and make sure your metrics are staying close to those objectives.”