You're about to learn how to create eye-catching, scroll-stopping videos with the help of Storyblocks’ in-house team of experts, and a line up of professional video creators.

No matter how large or small your audience is, knowing who they are and what they respond to is essential to creating high-performing and successful video content. Take it from Shannon Beveridge of NowThisIsLiving and music artist Zolita.

Before you pick up the camera, knowing exactly what you want to achieve and where your video will live impacts how you'll shape, develop, and distribute your content.

You’ve set your audience, your goals, and your distribution channels. Next, you'll need to determine the core message of your video and how to communicate that message through a centralized concept.

So, you’ve recorded your content and collected your B-roll, now what? Follow the tips in this episode to bring the pieces together, and edit your video like a true professional.

With such a low barrier to entry in content creation, there’s more competition than ever. In this episode, Shannon Beveridge and Zolita will show you how to make your content engaging enough to hook your audience and stop the scroll.

Creating a unique visual aesthetic is important for two main reasons — it gets your audience familiar with your content and helps drastically speed up your video production. Learn how Chrystopher Rhodes of YCImaging creates a visual style.

The work's not over once you publish your video. Learn how to use the post-launch stage to test out what works for your audience, and optimize to inform your future best practices.

Now that you know how to get a video out into the world, here’s how to do it again. And again. Find out how to scale your video productions and make more videos without sacrificing on quality from Jordy Vandeput of Cinecom.