Podcasts are on an exponential rise, and video podcasting is growing even faster. Since 2021, YouTube, which exclusively hosts video podcasts, has climbed from being the third to become the most used podcast platform in 2023. It’s also the preferred platform among users who spend 6+ hours consuming podcasts weekly, showing that video is more in-demand than ever.
On August 8th, at 2pm ET, join Jack Conte, CEO and Co-Founder of Patreon and host of Digital Spaghetti, and Lauren Zoltick, Director of Performance Marketing at Storyblocks and producer of exes & o’s with Shannon Beveridge, for a discussion about the present state and future of video podcasts, what brands and creators should know, and guidance and learnings from two people creating top video podcasts.
In this session, we’ll cover:
- Video podcast opportunities for creators and brands
- The pros and cons of going beyond audio
- Best practices and learnings for growing your podcast
- How to leverage podcasts as a marketing channel
