Influencer marketing spend continues to grow substantially year over year, and is predicted to hit $32 billion in 2024. So far, the majority of spend within influencer marketing has been from B2C focused brands. While B2B brands have been slower to jump into creator marketing, this is changing, as B2B marketing teams begin to see the power of influencers in driving brand awareness, shifting perception, increasing intent, and growing revenue.
Are you looking to grow or begin your creator marketing investment in 2024? We’ll sit down with Creator Economy Reporter, Kaya Yurieff, from The Information to uncover what marketing teams need to know for building and expanding your creator marketing channel in the coming year.
You’ll learn:
- Why influencer marketing can be so impactful for B2B brands.
- How B2B and B2C brands should differentiate their creator marketing channels.
- Where to begin with influencer marketing for B2B brands.
- Tips and best practices for effective partnerships with influencers.
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