Webinars

Success with Storyblocks: How Freethink creates sponsored content that audiences want to watch

Watch and learn from Freethink’s Lead Video Editor, Mike LaHood, on how the Freethink team crafts visually compelling, story-driven content in partnership with renowned brands like Ford, Microsoft, and Pfizer that keep audiences engaged and drive results. 

Download now and learn:

  • The key principles behind Freethink’s storytelling strategy
  • How to create compelling narratives that audiences want to watch and that drives results
  • The strategy behind real-world examples of their successful branded content campaigns

Whether you’re a video professional or an aspiring creator, this session will give you key insights into how to make branded content that’s successful for your organization and delivers ROI, that your audiences will love, too.

Meet the speakers

Casey Pettiford

As a product marketer at Storyblocks, Casey partners with amazing people to bring new products to market. She firmly believes in the power of video to help individuals and organizations grow their business. She strives to solve for the customer through each innovation created at Storyblocks.

Mike LaHood

Mike LaHood is a Lead Video Editor at Freethink, where he has spent the last 8 years contributing to the company’s growth and evolution. In that time, he's edited over 100 short documentaries, working across both editorial and branded content. His portfolio includes projects for clients like Intel, the NFL, and Ancestry.com. Before his time at Freethink, Mike began his career editing commercials, title sequences, and experiential installations, all of which continue to shape his approach to storytelling today. His editing emphasizes the integration of story, style, and viewer experience—elements he believes are essential to creating compelling documentaries that keep people watching.

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