The truth behind video marketing: debunking 8 common myths

What’s holding back your videos isn’t effort. It’s bad advice.
Image with a dark blue background and blue-green gradient in the upper left corner and an image of two silhoutted figures, one adjusting a camera and someone standing in front of the camera. The truth behind video marketing: debunking 8 common myths

You’re putting in the work—researching trends, editing for hours, posting consistently. But something isn’t clicking. Growth is slow. Engagement is inconsistent.  The results don’t match the effort you’re pouring in.

This guide is your permission slip to stop playing small.

Inside, we’re busting the 8 most persistent video marketing myths—the ones that make you feel like you’re always one step behind.

  • We’ll show you why these myths exist—and how they became industry “rules.”
  • We’ll break down the data, case studies, and real-world examples that prove they’re outdated.
  • And most importantly, we’ll give you the strategies you actually need to create high-impact video content—no fluff, no recycled best practices.

This guide is full of advice from video experts who’ve helped brands like Storyblocks, Hubspot, Toast, Dynamo, Superside, Mr. Beast, Motion, and more create successful content.

This isn’t another list of generic video marketing tips.
It’s a playbook for creators and teams who are ready to think differently.

Ready to take your video marketing to the next level? Get the guide now.