Creating footage that represents all of us
Stock footage should help anyone tell their story. But to do that, it needs to represent the
lives of as many people from different communities as possible - and creating authentic and
diverse stock requires people from those underrepresented communities to capture.
Re: Stock is an ongoing initiative created as a reply to your comments, emails, and more, demanding diversity in our library. We're hiring filmmakers to capture footage of those underrepresented in stock and releasing that footage as sets of collections exclusive to Storyblocks to help expand our library to represent all of us.
Meet the filmmakers of Re: Stock ↓
Footage of non-white people make up only a small part of most stock libraries.
Lack of Diversity
Most stock is shot and produced in primarily white eastern European countries.
You demanded better - so we're committing to change.
“I love Storyblocks, but sometimes I feel like it is lacking in diversity. I feel like the majority of video clips are represented by white people. I think a wider range of races, ethnicities, and people of color need to be represented. Also, people with disabilities and gender diversity are not represented widely.“
"I enjoy using Storyblocks, however, the one thing I find lacking is racial diversity in your images."
“Your footage is very 'white.' Could use more diversity."
"It's a decent site. But I would describe your collection as culturally limited."
Re: Stock is a response to the demand for content that more accurately reflects the world today from member comments, tweets, and emails, our own internal conversations, and the growing dialogue about the importance of representation in media.
Re: Stock actively and purposefully widens the stock industry pipeline by supporting underrepresented communities in front of and behind the camera. By hiring these filmmakers, the stock footage they create can capture genuine portrayals and experiences of people of different races, ethnicities, ages, religions, abilities, sexual orientations, and more.
We’ve committed to having 20% of our footage with people contain Black, Indigenous, and people of color by 2022, with plans to expand our scope to include more underrepresented groups in the future.
Meet the filmmakers behind the exclusive footage of Re: Stock.
As an ongoing initiative, Re: Stock has new sets of collections from filmmakers being added to our library as quickly as our (and our filmmakers') production schedule allows for. You can find the footage created through Re: Stock below - all included with your video subscription.
This is just the beginning of our commitment to diversifying and increasing representation in our unlimited stock library. Members with video subscriptions have unlimited download access to all of our current and future Re:Stock content.